Creating a Web strategy
Why build a website? A company often lacks clear goals for a site and how it should contribute to the company's bottom line. ParlorMob Interactive helps you quickly identify goals and set out strategic plans before site development begins -- saving you time, money, and aggravation. ParlorMob works with you to answer three strategic questions about your website, intranet, or extranet:
- What are your goals? Do you want to sell products? Automate customer support? Streamline internal communication? ParlorMob spells out measurable goals for your site.
- Who are your audiences? Are you aiming the site at particular customer groups? Employees? International or domestic users? ParlorMob defines and segments your audience.
- What do you want users to do? Do you want users to buy certain products? Find answers? Sign up for a mailing list? ParlorMob identifies and prioritizes desired tasks for each audience.
Based on answers to these questions, ParlorMob produces a complete information design for your site. The design addresses content, navigation, and site structure, all carefully planned to help your audiences accomplish their tasks and achieve your goals.
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Implementing Strategy
Rhodes College
Challenge: Reach prospective students who now turn to the Web first for college information. Bring logic and consistency to an organically grown Web presence.
Solution: Relaunch began with the home page and Admissions section, areas with the most marketing punch. Now rolling out consistent new "mini-sites" for departments and offices.
Congressman Harold Ford, Jr.
Challenge: Market a pragmatic young congressman to younger people who reject partisan politics.
Solution: Action-oriented navigation leads to content that emphasizes Ford's post-partisan approach.
Technology Learning Solutions (TLS)
Challenge: Demonstrate TLS product advantages to two distinct audiences -- teachers and administrators.
Solution: Content is clearly and repeatedly labeled by audience, particularly in the Advantages section.
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